Racial preference in online dating

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Like it’s something they’re born with and nothing can be done about it. And if the answer is “attraction,” just imagine me reading this article aloud to you, really close to your face, without modulating the volume of my voice.

We looked at race in one of our very first posts, and today I’d like to revisit the topic with fresh data.

They’re just thinking about their own personal preferences. It’s cultural, it’s national, and it’s fucking everywhere. Christian Rudder, co-founder of Ok Cupid, writes: Scrolling through Ok Cupid’s blog, you’ll stumble across a myriad of depressing race stats.

It really felt like something had changed about the way America perceived and thought about race, and for at least that brief moment, the nation appeared united. For example, below are the numbers from Date Hookup, a site that we acquired a few years ago (but that still operates independently.) Date Hookup has a distinct userbase, a distinct user acquisition model, a distinct interface, yet their data reflects the same basic biases: While Ok Cupid is large enough that its demographics reflect the general Internet-using public, Date Hookup is a niche site particularly popular with Latinos and blacks (those groups comprise 13% and 20% of the site, respectively.) Other sites in our portfolio, with still different demographics and business models, show the same attraction patterns.

So, for example, in the bottom-right corner of the lower table, you see that white women think white men are 17% more attractive than the average guy.

Move one square to the left, and you see that they think Latinos are 1% above average, and so on.

We specialize in bringing together singles who want to date different races.

As a professional matchmaker, I’ve interviewed over 1,000 singles, and in the past two and a half years, I’ve made around 2,500 matches.

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